A majority of businesses that integrate mobile into their promotional strategies claim that their offerings will in some way make life easier for their consumers. They promise not only to give the customer “more,” but also to be timely and convenient. As someone who is attending a professional masters degree program, while also working on various side endeavors and trying to remain sane each quarter, I appreciate convenience. Therefore, imagine my delight when I receive a message from Study Blue, sent to my UW email account, which announces:  

“Pocket is the New Backpack: This semester, get your study materials on any computer or phone. Free.”

A fairly clever slogan, granted, but past experiences with mobile opportunities (especially on my remedial, little Matrix), have taught me that mobile marketers should avoid hyperbolic statements that incorporate the descriptor “any computer or phone.”  Hello, mobile opportunity of the week! Time to put Study Blue to the test.

Continue reading →